2016 Vape Jam info packet

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1. Event Information August 11 - 14, 2016 Cox Convention Center Oklahoma City Website: http://okvapejam.com Phone: (405) 703 - 6549 Email: info@okvapejam.com

6. 6 Merchandising Plan To commemorate the 2016 Vape Jam event, merchandise will be created to give away at the event and preliminary rounds of The Vape Olympics. This plan includes the following items: Item Quantity T - Shirts 1000 Swag Bags 2500 Nametag Holders 2500 Logo Pens 3000 Embroidered Ball Caps 250 Silicone Vape Rings 5000 Event Tickets Event Tickets will be available online at the event website http://okvapejam.com . General Admission tickets are free! Industry Buyer and Conference Tickets will be available for purchase online at the Early Bird Rate until August 14 th or for the regular price at the ticket desk on the day of the event until the event reaches capacity. Online / At the Show / Early Bird Regular General Admission ........................... $0 ................................ .... $5 Industry/Buyer Expo Pass .............. $ 10 ................................ $1 5 In dustry/Buyer Expo + Banquet ...... $ 60 ................................ $ 7 5 Industry All Access Pass .................. $ 1 00 ............................ $ 1 1 0 Vape Olympics Prelim Entry ........... $ 1 0 ................................ ......

4. 4 Qualifying rounds will be held at participating vape shops throughout the state prior to the Vape Jam event . The entry fee for the qualifying rounds of the Vape Olympics will be $20. All those who qualify will receive free admission to 2015 Oklahoma Vape Jam. The Semi - Finals will be held on Saturday, August 8 th and Finals on Sunday, August 9 th . Competition prizes, rules and guidelines will be set to ensure a fun filled competition and prizes will be given to the top three contestants in each category . Other Event Functions Security The Cox Convention Center will provide security for this event. Hotel Lodging Vape Jam llc. Will partner with the Renaissance Hotel in Oklahoma City to provide discount rate to all attendees of Oklahoma Vape Jam. 85 rooms will be rented by Vape Jam to provide for lodging for select sponsors , speakers, and VIP Guests . Hospitality Suite There will be a hospitality suite at the Renaissance hotel. This suite will be accessible for all Vape Jam Sponsors staying at the ho tel and will provide complimentary Hors d'oeuvre and beverages all weekend long! VIP After Party Each night during the event (Thurs , 8/11, Fri, 8/12 and Sat, 8/13 , Vape Jam will host an after hours party from 10:00pm until 2:00am at a TBA location Local Transportation Vape Jam will partner with a local limo service to provide transportation for select sponsors to/ from the airport and use while they are in town. Food and Beverage The Cox Convention Center will provide access to food and drink vendors thr oughout the event. This includes alcoholic beverages and food vendors Event Staffing As much as possible, the event will rely on volunteer staffing. Where necessary, The Vape Bar Inc. Will provide staffing services for this event, and will be reimbursed for all costs regarding the staffing of this event by Vape Jam llc . Risk Mitigation Events of this nature are inherently risky. Identified risks for this event include: Injury liability, property damage liability, and loss due to cancellation, weather, low turn - out, vendor non - payment, etc... To mitigate the risk of loss to the event planners, venue and other stakeholders, Vape Jam llc will purchase insurance in case of unforeseen problems. The policies that will be taken out for this event include:  $ 1 ,000,000 Special Event Liability Insurance policy  $ 2 00,000 Event Cancellation/loss Insurance Policy In addition to purchasing insurance for the event, other actions have been taken to mitigate the risk of loss to the stakeholders. These actions include: employing The Cox Convention Center security, and employing event safety monitors to ensure that potential threats will be identified and corrected during the event.

2. Event Summary • Vape Jam LLC Presents the second annual Oklahoma Vape Jam on August 11 - 14 , 201 6 at The Cox Convention Center in Oklahoma City • Vape Jam will be a 3 - Day event featuring business and industry activities on Friday, August 12 th , and a concert expo and festival activities on Saturday, August 13 th through Sunday, August 14 th . • Vape Jam will also feature a series of competitions between flavor vendors for th e Oklahoma Flavor Awards, and host the 201 6 Vape Olympics semifinal and final rounds. • Various sponsorship packages will be available for exhibitors, vendors , and product manufacturers to receive valuable exposure from this event. Event Purpose • To create a world - class program for the benefit of the vape industry , consumers , and the Oklahoma community at large. • To bring v ape industry vendors from around the globe to Oklahoma City , one of the largest markets for vapor products in the world. • To increa se awareness an d dispel misinformation about vapor produc ts and promote smoking cessation . • To provide businesses within the industry with valuable information that they can use to improve their businesses and better serve their customers . • To give vape vendors an opportunity to gain exposure in their target market and give consumers the opportunity to compare vendors’ products in one convenient place and time Event Features Thursday, August 11 th Exhibitor Setup Exhibitors will be permitted to access the exhibit hall from 8am – 8pm to begin setting up their exhibits Friday, August 12 th – B2B Exhibitor Setup Exhibitors will be permitted to access the exhibit hall from 8am – 10am to set - up their exhibits

3. Vapor Industry Conference (VIC) Vape Jam will feature an industry conference for entrepreneurs and other professionals interested in topics relevant to the vaping industry. This will include keynotes and break - out speakers of various topics of interest including: Academic studies relating to the health implications of vapor products, Upcoming FDA Regulation, Best manufacturing practices, product sourcing, accounting and technology in the vape industry and more! Business - 2 - Business Expo 160 + Vendors and exhibitors from all of t he top brands in the industry bring their newest product offerings to meet other entrepreneurs and bring these products to stores across the country. Industry Networking Banquet Vendors, sponsors, and interested buyers are invited to attend the 2016 Industry networking banque t on Friday, August 12 th at the Cox Convention Center Saturday, August 13 th & Sunday August 14 th – General Admission Vapor Expo 160 + Vendors and exhibitors representing the top brands in the industry bring their newest product offerings to demo and sell to the public in the largest event of its kind in Oklahoma . Advocacy Raffle Both Friday and Saturday, Vape Jam will feature continuous raffle drawings. $1000’s worth of merchandise will be given away by drawings. Raffle tickets will be sold and all proc eeds of the raffles will be donated to the Oklahoma Vapor Advocacy League (OVAL) The Flavor Awards (TFA) There will be nine competition categories. Each participating vendor is permitted to enter one flavor in each category. The Categories include:  Fruity Flavor  Nutty Flavor  Tobacco Flavor  Drink Flavor  Candy Flavor  Minty Flavor  Best New Flavor  Best Vanilla or Custard  Best Bakery Flavor A tenth award will be presented to the flavor with the most votes overall. Trophies will be presented to the winners of each category on the final day of the event . The Vape Olympics The Vape Olympics is the first ever statewide vape t ricks competition . It will feature preliminary rounds to be held at participating vendor locations across the state, and will be open to all any who wish to compete with a small entry fee . This competition will feature contestants who will attempt to impress the judges a nd spectators with their ability to do vapor tricks. There will be four events that contestants can compete in including:  Cloud Competition – Regulated Mod Division  Cloud Competition – Unregulated Mod Division  Freestyle Vape Tr icks Competition – Contestants compete to see who can perform the most amazing vapor tricks.  The Vape - Athlon – Multi - Stage competition where contestants must build a coil to contest specifications and compete for the largest cloud

9. 9 Sponsorship Levels Ctd. Gold Sponsor Sponsorship Amount: .......................... $7,500 Exhibit Booth Upgrade to: .................. 10 ’x 2 0’ Booth Bonus Advertising/Promotions: In addition to the Show ads you select, you will receive the following Bonus Ads FREE! ▪ Logo Placement on all Pre - Show Printed marketing materials ▪ PA Announcements throughout the event ▪ Sponsor l isting on billboard in entry Lobby ▪ Sponsor recognition during live radio remotes @ the event. Perks & Amenities: To show our appreciation for your support, VapeJam will provide the following perks to sponsors in this level. ▪ 3 Industry All - Access Passes ▪ 2 Complimentary Hotel Rooms ▪ 3 VIP Hospitality Suite Passes ▪ 3 Complimentary VIP After - Party Tickets Silver Sponsor Sponsorship Amount: .......................... $5,000 Bonus Advertising/Promotions : In addition to the Show ads you select, you will receive the following Bonus Ads FREE! ▪ Logo Placement on all Pre - Show Printed marketing materials ▪ Sponsor listing on billboard in entry Lobby Perks & Amenities: To show our appreciation for your support, VapeJam will provide the following perks to sponsors in this level. ▪ 2 Industry All - Access Passes ▪ 2 Complimentary Hotel Rooms ▪ 2 VIP Hospitality Suite Passes ▪ 2 Complimentary VIP After - Party Tickets Bronze Sponsor Sponsorship Amount: .......................... $2,500 Bonus Advertising/Promotions: In addition to the Show ads you select, you will receive the following Bonus Ads FREE! ▪ Logo Placement on all Pre - Show Printed marketing materials ▪ Sponsor listing on billboard in entry lobby Perks & Amenities: To show our appreciation for your support, Vape Jam will provide the following perks to sponsors in this level. ▪ 2 Industry All - Access Passes ▪ 1 Complimentary Hotel Rooms ▪ 2 VIP Hospitality Suite Passes ▪ 2 Compl imentary VIP After - Party Tick et

7. 7 Exhibitor/ Vendor Admission 10x10 Indoor booth space Includes  Curtained 10x10 Space in the expo hall  One 7’ Table and two chairs  2 Industry All Access Pass (all three days)  One Free Entry in The Flavor Awards per category  Mention and link - back on the event website and Facebook page  Event Posters and hand bills will be provided to participating vendors for distribution Costs  $12/SF 1 0x 2 0 Indoor booth space Includes  Curtained 20x20 Space in the expo hall  Two 7’ Table and four chairs  One Free Entry in The Flavor Awards per category  Mention and link - back on the even t website and Facebook page  Event Posters and hand bills will be provided to participating vendors for distribution Costs  $ 10 /SF 2 0x 2 0 Indoor booth space Includes  Curtained 20x20 Space in the expo hall  Two 7’ Table and four chairs  One Free Entry in The Flavor Awards per category  Mention and link - back on the event website and Facebook page  Event Posters and hand bills will be provided to participating vendors for distribution Costs  $9 /SF Rental of the following items will be available for vendors at additional cost:  Tables  Chairs  Internet Access Vendor Entry Process: To enter the event, a vendor should complete the attached vendor application form indicating any rental equipment needed and return the form with entry fee . Alternatively, The vendor application form can be completed along with payment on the event website at http://okvapejam.com.  All vendors who wish to sell products at the event are responsible for compliance with the Oklahoma Tax commission and will be required to charge sales tax in accordance with Oklahoma law.

8. 8 Sponsorship Levels Presenting Sponsor Sponsorship Amount: .......................... $30,000+ Exhibit Booth Upgrade to: .................. 40’x60’ Booth Bonus Advertising/Promotions: In addition to the Show ads you select, you will receive the following Bonus Ads FREE! ▪ Logo Placement on all Pre - Show Printed marketing materials ▪ PA Announcements throughout the event ▪ Radio and TV Spot recognition ▪ Sponsor recognition during live radio remotes @ the event. Perks & Amenities: To show our appreciation for your support, VapeJam will provide the following perks to sponsors in this level. ▪ 6 Industry All - Access Passes ▪ 6 Complimentary Hotel Rooms ▪ 6 VIP Hospitality Suite Passes ▪ 6 Complimentary VIP After - Party Tickets ▪ Complimentary Limo Service for transportation in - town (including airport pick - up/drop - off) Platinum Sponsor Sponsorship Amount: .......................... $10,000 Exhibit Booth Upgrade to: .................. 20’x20’ Booth Bonus Advertising/Promotions: In addition to the Show ads you select, you will receive the following Bonus Ads FREE! ▪ Logo Placement on all Pre - Show Printed marketing materials ▪ PA Announcements throughout the event ▪ Sponsor recognition dur ing live radio remotes @ the event. Perks & Amenities: To show our appreciation for your support, VapeJam will provide the following perks to sponsors in this level. ▪ 4 Industry All - Access Passes ▪ 4 Complimentary Hotel Rooms ▪ 4 VIP Hospitality Suite Passes ▪ 4 Complimentary VIP After - Party Tickets ▪ Complimentary Limo Service for transportation in - town (including airport pick - up/drop - off) Presenting Platinum Gold Silver Bronze $30,000 $10,000 $7,500 $5,000 $2,500

5. 5 Marketing Plan • Social and Online Media o Facebook Page s ▪ Event Page ▪ Vape Groups and Pages ▪ Participating vendor pages o Twitter Page o Event Website http://okvapejam.com o Listings on various event pages • Grassroots o Posters and handbills available at participating locations o T - Shirts Printed and given away at select events o Vape Olympic Preliminaries he ld at participating locations o Ticket drops at participating locations • Local Radio o OKC KATT 100.5 (Rock) – Cumulus Media o OKC WILD 104.9 (Top 40) - Cumulus Media o OKC WWLS 98.1 (Sports Talk) – Cumulus Media o OKC JAKE 93.3 (Contemporary Country) – Tyler Media o OKC KRXO 104.5 (Classic Rock) – Tyler Media o OKC KRXO HD3 NOW 96.5 (Top 40) – Tyler Media o OKC KJYO 102.7 (Top 40) – iHeart Media o Tulsa KMOD 97.5 (Rock) – i Heart Media o Tulsa (Top 40) o Lawton (Rock) o Lawton (Top 40) • Local Outdoor o 20 Bus Stop Benches (OKC) o 2 Billboards (OKC) • Television o Cox • Mail Campaign (Vendors and Sponsors) o Targeted Save the Date Postcard Mailer • Tele - Marketing Campaign (Vendors and Sponsors) o Targeted Phone Calls to potential vendors and sponsors • Email Campaign o Targe ted emails to potential ve ndors, sponsors o Email Campaign to potential Industry Buyers/ Conference Attendees

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